Maybe it’s time to face it, advertisers are brilliant and they know how our brains work. Companies spend millions of dollars on advertisement campaigns like “I’m Lovin’ It” (McDonald’s), “Just Do It” (Nike), and many many more we see everyday. They don’t do it because it’s fun or just a cute slogan. These companies spend millions of dollars a year because that slogan will get you to change your behavior and buy their product. How could we do to guard ourselves from being mindless McDrones? Is there a way we could actually benefit from the advertising hypnosis that is all around us? What if we could use their expertise and research in persuasion for what we really want? Here is a simple step by step process Maria and I created that has continuely made our life better.
Step 1 Respect
We got respect all advancements advertising companies have made in the field persuasion. Know that they’ve paid millions of dollars just to bring a small little slogan to our attention. They do it because that exact slogan will change our behavior and get us to buy their product, it works time and time again.
Step 2 Break the Mold
Here is how to stop been one of the herd craving McDonald’s every time they flash “I’m Lovin’ It” in your face. Every time you see a McDonald’s ad think or say “I’m disgusted by it”, “I’m grossed out by it”, or “I’m lovin’eating somewhere else”. I know it sounds silly, so just try it and judge by results. If you find yourself craving McD’s you can just remember to change it to McDon’t.
Nike example “Just do it”, to “Just don’t!”.
Step 3 Abolish bad habits
Potato chip cravings? Eat one then say “I’m hatin’ it!”, “I’m grossed out by it!”, or “Just don’t”. Try it and see what happens. Bet you can eat just one!
Step 4 Use It
Use the years of research and millions of dollars they spend developing a single slogan to your advantage . Let’s say you really want to play guitar, but you never get around to it. Try this! Say out loud (really try this say it!) “Playing Guitar I’m Loving It”, “Playing Guitar JUST DO IT!”,”Playing Guitar JUST DO IT I’m Lovin’ it!” Now you might notice a subtle shift in how good you feel about guitar. You could do this with everything you want change your behavior at. Use the advertisers knowledge to your advantage. Here is the play by play:
- Pick something you want or need to complete.
- Say the desire out loud or in your mind.
- Immediately followed by the Slogan, “I’m Lovin’ It” “Just Do It” etc.
- Do it again and again.
- “Broccoli JUST DO IT! I’m Lovin’ it!”
- “Workout I’m Lovin’ It! JUST DO IT!”
- “Start a Business JUST DO IT! I’m Lovin’ It!”
Remember companies flash these slogan’s over and over on billboards, TV commercials, banner ads and more. Do the same for what you want, repeat your slogans over and over. Persuade yourself to get really desire and deserve.
Simple, now I’m sure your really understand that advertisers are smart, and you can use their brains as well as the MILLIONS of dollars they have spent to make your life better. On your terms not theirs! Have fun and “JUST DO IT!”